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Win or Lose, American Idol Finalist Scott McCreery is already Second

While finalist Scotty McCreery battles to be crowned the next American Idol this week, he has been telling the world that he is second.

Scotty McCreery performing

According to a news release from A. Larry Ross Communications (www.alarryross.com), since the beginning of the season, McCreery has been seen wearing a black I Am Second bracelet on his right wrist, showing his support for the groundbreaking I Am Second movement.

I Am Second is a multimedia movement that chronicles the personal stories of struggle and transformation of celebrities and everyday people. McCreery was seen sporting his I Am Second bracelet throughout his homecoming footage aired last week, as seen in images on the website of his hometown television station WRAL-TV (http://bit.ly/igclqJ).

“We were thrilled when we first saw Scotty wearing the bracelet at the beginning of the season, as we have never spoken with him about I Am Second,” said Mike Jorgensen, I Am Second executive director. “It is inspiring to see him confidently display his faith to millions each week. We wish him the best in the finals.”

I am Second is designed to help individuals discover hope. The I Am Second website includes authentic video stories related to a variety of personal struggles, including abuse, addictions, pride, eating disorders, broken families and the search for success and meaning in life.

Celebrities featured include American Idol Season 7 contestant Jason Castro; former Korn band member Brian “Head” Welch; child actress Bailee Madison; 2010 American League MVP and Texas Rangers outfielder Josh Hamilton; surfer Bethany Hamilton; and football stars Bradie James, Colt McCoy and Sam Bradford.

e3 Partners launched I am Second in December 2008 in the Dallas-Fort Worth area with billboards and a variety of other advertising designed to raise awareness for the iamsecond.com website. Additional media support has since launched in Orlando, Kansas City, and Evansville, Ind. Other cities are in the planning stages. For more information, visit www.iamsecond.com.

For more information, please contact: Kristin Cole at 972.267.1111 or by e-mail: Kristin@alarryross.com

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