When LifeWay Christian Resources began offering free use of its Holman Christian Standard Bible (HCSB) through the YouVersion Bible app in November, it witnessed a record jump in new users.
According to a news release from LifeWay and YouVersion, the growing demand for digital, offline use of the HCSB – on an iPad or Android device, for example – called for a long-term solution.
As a result of the November experiment, LifeWay recently announced that free offline access to the HCSB Bible via mobile device is no longer a limited time offer. Thanks to a new partnership with YouVersion, the HCSB is permanently available digitally and offline for free.
The news release said the announcement is a part of LifeWay’s comprehensive HCSB Bible digital campaign, aimed at meeting the needs of increasingly mobile lifestyles.
According to the news release, more than 14 million people have installed the YouVersion Bible app. In addition to reading text, users can share verses with their social networks, bookmark their favorite passages, and more.
Last December, users added YouVersion to 2.1 million devices, with 1.7 million new ones expected when the count for January is tallied. The Bible app allows users to access multiple translations of the Bible, via iPhone, iPad, or Android device.
“We are excited to see the HCSB become more accessible and available to more and more people,” said Digital Executive Editor Paul Mikos speaking in a news release. “We would like to thank YouVersion for their partnership in making God’s Word easier to access in all parts of the world.”
LifeWay, part of the Southern Baptist Convention, is one of the world’s largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies, and Internet services through www.LifeWay.com.
LifeWay has sold more than 6 million HCSB Bibles since the Holman Christian Standard Bible (HCSB) translation first launched in 2004.
A free online and mobile Bible, YouVersion (http://youversion.com) has been downloaded by millions of users from more than 200 countries.