Box Office Study Shows Movies with Christian, Biblical Worldviews and Values Earn the Most
Moviegoers prefer movies with Christian, biblical values, reveals an annual study of box office figures among the major movies produced by Hollywood.
|Ted Baehr speaking at the Gala|
Dr. Baehr presented these and other highlights during his Movieguide® 2011 Annual Report to the Entertainment Industry Thursday, February 18, 2011, at the glittering 19th Annual Faith & Values Awards Gala, held at the Universal Hilton Hotel in the heart of Hollywood (www.movieguideawards.com).
“The evidence is abundantly clear,” said Baehr, who is also the founder and publisher of Movieguide®. “Moviegoers greatly prefer family– friendly movies.”
He noted that the Annual Report, now in its 19th year, doesn’t just examine family movies and cartoons for children, but family–friendly movies with the cleanest, most inspiring and least offensive content.
“Most people want to see Good conquer evil, Truth triumph over falsehood, Justice prevail over injustice, and Beauty overcome ugliness,” he added. “They also would like to take their whole family, including their grandparents, to the movies more often.”
|Shirley and Pat Boone, regulars at the event (Photo: Norma Wooding)|
Baehr also said that in Hollywood, movies with very strong Christian, biblical worldviews reflecting traditional moral values released last year earned nearly four times as much money per movie as movies with those which he described as having “very strong Anti– Christian, immoral, humanist/atheist, or pagan worldviews and values…”
The same thing was true at the international box office in 2010, and on home video, Baehr also said.
“Filmmakers need to make movies that overtly reflect the faith and values of Christians,” Dr. Baehr concluded. “Hollywood and the mass media cannot afford to ignore biblical values or Jesus Christ and His Gospel.”
He pointed out that more than three quarters of Americans (235 million people), and 2.3 billion people around the world, say they belong to the Christian faith.
The evening was attended by many actors, actress, studio heads and producers from throughout the entertainment industry in Hollywood.
Then, at this event, sponsored by the Christian Film & Television Commission® and often known as “The Christian Oscars”, came the awards ceremony. So here they are the winners:
The Epiphany Prizes
Winner of the $100,000 Epiphany Prize for Most Inspiring Movie of 2009, sponsored by the John Templeton Foundation – THE CHRONICLES OF NARNIA: THE VOYAGE OF THE DAWN TREADER from 20th Century Fox Pictures.
Other movie nominees:
THE BOOK OF ELI, Warner Bros.
GET LOW, Sony Pictures Classics
LETTERS TO GOD, Vivendi Entertainment
THE SECRET OF KELLS, GKIDs Inc.
TO SAVE A LIFE, Samuel Goldwyn Films
WHAT IF. . ., PureFlix Entertainment
The $100,000 movie prize is equally divided among the people in the following five categories – the director, the credited writer(s), the producer(s) or executive producer(s), the senior distribution executive exclusively responsible for distributing the feature film, and the senior motion picture studio executive responsible for production.
Winner of the $100,000 Epiphany Prize for Most Inspiring TV Program of 2009 sponsored by the John Templeton Foundation – AMISH GRACE, telecast on Lifetime Television.
Other TV nominees:
CHRISTMAS WITH A CAPITAL C, Gospel Music Channel
ICE DREAMS, The Hallmark Channel
NOVEMBER CHRISTMAS, Hallmark Hall of Fame
THE WAY HOME, Gospel Music Channel
WHEN LOVE IS NOT ENOUGH: THE LOIS WILSON STORY, Hallmark Hall of Fame
The $100,000 TV prize is equally divided among the people in the following five categories – the director, the credited writer(s), the executive producer(s) or producer(s) responsible for the program, the senior television network executive responsible for broadcasting the program, and the senior production studio executive responsible for production.
The $50,000 Kairos Prizes for Spiritually Uplifting Screenplays by First-Time and Beginning Screenwriters, sponsored by a grant from the John Templeton Foundation:
1. “BLUE WATER METAL,” by Justin Eade, Nelson, New Zealand, $25,000
2. “A GENTLE WHISPER,” by Katherine T. Koonce, Coral Springs, Fla., $15,000
3. “UNDER THE APPLE TREE,” by Matthew Hill & Landon Johnson, Upland, Calif., $10,000
The Grace Award for Most Inspiring Performance in Movies in 2010 – Kevin Sorbo for WHAT IF. . .
Other acting nominees (alpha order): Georgie Henley from CHRONICLES OF NARNIA: THE VOYAGE OF TREADER, Tanner Maguire from LETTERS TO GOD, John Ratzenberger from WHAT IF. . ., Kristy Swanson from WHAT IF. . ., Denzel Washington from THE BOOK OF ELI, Randy Wayne from TO SAVE A LIFE, and Joshua Weigel from TO SAVE A LIFE.
The Grace Award for Most Inspiring Performance in Television in 2010 – Madison Mason from AMISH GRACE, Lifetime Television.
Other acting nominees (alpha order): Dean Cain from THE WAY HOME, Matt Letscher from AMISH GRACE, Barry Pepper from WHEN LOVE IS NOT ENOUGH: THE LOIS WILSON STORY, Winona Ryder from WHEN LOVE IS NOT ENOUGH: THE LOIS WILSON STORY, Sonny Shroyer from THE WAY HOME, Nancy Stafford from CHRISTMAS WITH A CAPITAL C, and Brad Stine from CHRISTMAS WITH A CAPITAL C.
Best Movie for Families – TOY STORY 3 from Pixar and Walt Disney Pictures
** The Ten Best 2010 Movies for Families **
1. TOY STORY 3
2. DESPICABLE ME
3. THE CHRONICLES OF NARNIA: THE VOYAGE OF THE DAWN TREADER
4. LEGEND OF THE GUARDIANS: THE OWLS OF GA’HOOLE
5. SHREK FOREVER AFTER
7. WHAT IF. . .
8. HOW TO TRAIN YOUR DRAGON
9. LETTERS TO GOD
Best Movie for Mature Audiences – SECRETARIAT from Walt Disney Pictures
** The Ten Best 2010 Movies for Mature Audiences **
2. THE BOOK OF ELI
3. THE KING’S SPEECH
4. TRUE GRIT
5. LETTERS TO JULIET
6. MAO’S LAST DANCER
7. IRON MAN 2
8. PRINCE OF PERSIA: THE SANDS OF TIME
9. ALICE IN WONDERLAND
10. GET LOW
The Faith and Freedom Awards for Promoting Positive American Values in 2010
Winner for Movies – MAO’S LAST DANCER from Samuel Goldwyn Films
Other movie nominees (alpha order): HUBBLE 3D from Warner Bros. Pictures, I WANT YOUR MONEY from RG Entertainment, IRON MAN 2 from Paramount Pictures, LEGEND OF THE GUARDIANS: THE OWLS OF GA’HOOLE from Warner Bros. Pictures, TOY STORY 3 from Walt Disney Pictures, WAITING FOR “SUPERMAN” from Paramount Vantage, and THE WAY BACK from Newmarket Films.
|Al Kasha talking to Dan Wooding with Susan Stafford, former ‘Wheel of Fortune’ girl (left) and Kasha’s wife, Ceil, looking on
(Photo: Peter Wooding)
Winner for TV – CHRISTMAS WITH A CAPITAL C from Pure Flix and The Gospel Music Channel
Other TV nominees (alpha order): AMISH GRACE from Lifetime Television, SARAH PALIN’S ALASKA: EPISODE ONE from The Learning Channel, THE WAY HOME from The Gospel Music Channel, and WWII IN HD: THE AIR WAR from The History Channel.
Special Crystal Teddy Award:
Brooklyn-born composer Al Kasha, who was accompanied by his wife, Ceil, won two Oscars for the theme songs from THE POSEIDON AVENTURE (The Morning After) and THE TOWERING INFERNO (We May Never Love Like This Again), (both with Joel Hirschhorn), and later became a Messianic Christian, a Baptist pastor, and also held a weekly Bible study in his Beverly Hills home with his two Oscars on the piano. This was attended by a Who’s Who of Hollywood including Bob Dylan, who, Kasha told me during an interview on the Red Carpet that prayed the “Sinners Prayer” after a study. He also said that Dylan then actually wrote the songs for “Slow Train Coming” in his home. Al Kasha was given the much-deserved award for “communicating and living the Good News.”